the brief

When deciding on a name and identity for my freelance business I wanted something that personified who I am as a person, how I approach my work, as well as the people that I interact with. My Mom always used to call our family members “sunshine” and being a friendly, approachable person, I felt that the name “Hello Sunshine” was both personal and apt.

Like a young sunflower that follows the position of the sun, I too choose to “focus on the bright side”. I approach my work (and life) with a positive attitude – hence the half sunflower/half sun icon I created. I chose to use ‘friendly’ fonts with a warm colour palette of mustard hues, pops of vibrant teal and navy to contrast.