the brief

I was asked to design clean, simple price pointing mechanisms for Adele Catherine’s furniture and core ranges to make their customers’ shopping experience in-store a little easier. Their furniture range is made-to-order, so to ensure that customers have all the details and information needed prior to ordering, we created exaggerated swing tags including the product name, fabrication/finish, dimensions and prices as well as the lead time and payment details. As oppose to individually price pointing products within their core ranges, we created square range cards housed in wooden plinths where customers can easily find the price for each product.

Adele Catherine reuses their old cardboard boxes to package customers’ online orders and asked me to create this label to add some ‘quirk’, as well as Adele Catherine branding. In addition, we designed a ‘Thank You’ postcard to place in the box, because there is nothing better than unboxing something that you’ve purchased online and finding a personalised surprise.

Visit their stores at Bellevue Campus in Kloof, Durban or BluBird Shopping Centre in Birnam, Johannesburg. Or shop online adelecatherine.com